Think music videos with runway flair, think Uttarakhand’s valleys as fashion backdrops—that’s the vibe of Smriti Sahgal’s Sound Stars UK 100-song project. And to make it happen seamlessly, the company has named Aawas Yojana as its PropTech & Locations Enablement Partner.
From hip-hop tracks shot in Dehradun cafés to indie love songs in Mussoorie villas, this tie-up blends fashion, youth culture, and technology. Every property is verified, every booking escrow-protected, and every agreement digital.
“This partnership ensures our 100-song initiative is both creative and operationally secure,” says Smriti Sahgal.
“We’re bridging proptech and pop culture, setting a new benchmark for creators,” says Raj Chaudhary.